Items related to Quantitative Analysis in Marketing Mgmt
Synopsis
This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management, and shows how these techniques can be applied to marketing management. The analytical approach used reinforces the concepts introduced. Detailed discussions of the interpretation of results are provided and computations of the various interpretative statistics and calculations are illustrated in order to offer a better understanding of the techniques. Eight case studies and eight analytical problems demonstrate the application of different quantitative techniques. The book offers a combination of emphasis on quantitative aspects, integrated approach and applicability. The disk featured with the book includes a series of spreadsheet models related to problems and techniques discussed.
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From the Back Cover
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
About the Author
Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date2000
- ISBN 10 0471964301
- ISBN 13 9780471964308
- BindingPaperback
- Edition number1
- Number of pages344
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Quantitative Analysis in Marketing Management
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Quantitative Analysis in Marketing Management
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Quantitative Analysis in Marketing Management: Concepts and Techniques
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Quantitative Analysis in Marketing Mgmt
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Softcover. Condition: Good. 1. Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:* statistics, demand analysis and forecasting;* financial analysis, operations and control systems; and* future trendsQuantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses. Seller Inventory # SONG0471964301
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Quantitative Analysis in Marketing Management
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QUANTITATIVE ANALYSIS IN MARKETING MANAGEMENT
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Quantitative Analysis in Marketing Management
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ISBN 10: 0471964301
ISBN 13: 9780471964308
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. Seller Inventory # B9780471964308
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