Items related to The Basic Principles of Marketing Warfare
Synopsis
This provocative book aims to provide managers with a basic knowledge of how to understand, formulate and execute successful strategies against strategically thinking competitors. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy. Basing their arguments on classical military thought, the authors contend that companies need to gain a psychological advantage over competitors to be successful.
"synopsis" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date1987
- ISBN 10 0471915459
- ISBN 13 9780471915454
- BindingHardcover
- Number of pages176
Top Search Results from the AbeBooks Marketplace
Stock Image
The Basic Principles of Marketing Warfare
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # F12B-01274
Quantity: 1 available
Stock Image
The Basic Principles of Marketing Warfare
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Fine. Seller Inventory # GOR013486938
Quantity: 1 available
Stock Image
Basic Principles of Marketing Warfare
Seller: Book Booth, Berea, OH, U.S.A.
Seller rating 4 out of 5 stars
Hard Cover. Condition: Good. 164pp. Illustrated. Text clean, binding tight. "A tough-hitting, straight-talking book on how to beat the competition. Companies fighting for over-populated markets with relatively similar products and services find that customer orientation is not enough to ensure long term success in the market. Competitor orientation is also required. A company's strength is built up essentially by product positioning and development; but it is at least as important for it to have the necessary morale. Success in marketing is achieved by those who understand how to use their strengths psychologically, and exploit weaknesses in the competition. This book combines classical military with traditional business strategies.The result is a unique weapon for success.". Seller Inventory # S6-000263
Quantity: 1 available
Stock Image
The Basic Principles of Marketing Warfare
Seller: Stephen White Books, Bradford, United Kingdom
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller. Seller Inventory # mon0000364896
Quantity: 1 available