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Synopsis
This contributed volume provides a forum for research in strategic marketing and for examining the links between strategic marketing and strategic management. Topics include concepts of planning in strategic management; planning techniques and their role as strategic inquiry systems; competitive strategy and strategic competition; analytical modelling in strategy; generic strategy marketing prescriptions; and future conclusions and research directions.
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- PublisherJohn Wiley & Sons
- Publication date1985
- ISBN 10 0471904236
- ISBN 13 9780471904236
- BindingHardcover
- Number of pages520
- EditorThomas Howard, Gardner David
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Strategic Marketing and Management
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Gebundene Ausgabe. Condition: Gut. 520 Seiten Sofort verfügbar / Versand am folgenden Arbeitstag / Rechnung mit ausgewiesener MwSt. liegt bei / daily shipping worldwide with invoice / ex library / Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 204701
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Strategic Marketing and Management
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