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An incisive primer on how to make sure new technology-based products succeed, explaining the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.
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- PublisherJohn Wiley & Sons
- Publication date1987
- ISBN 10 0471849774
- ISBN 13 9780471849773
- BindingHardcover
- Number of pages272
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Bringing Innovation to Market: How To Break Corporate and Customer Barriers Sheth, Jagdish N. and Ram, S.
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D8S0-3-M-0471849774-4
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