A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons - Hardcover

Pacult, F. Paul

Hardcover

ISBN 10: 0471662712 ISBN 13: 9780471662716

Publisher: John Wiley & Sons, 2005

Synopsis

A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet two Scotch whisky brands recognized the world–over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world s most popular prestige blended Scotch. First distilled by a pistol–packing Highlander, The Glenlivet is today the top–selling single–malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world s favorite whiskies, and the story of the nation and families that made them so.

About this title

Review:

this book, like the whisky, never palls one for the fans... ( Scots Magazine, November 2005)

an intriguing history lesson from the point of view of the wee dram an informed and intelligent read. (MBA Business, Summer 2005)

From the Back Cover:

Praise for A DOUBLE SCOTCH

"A Double Scotch tells the tale of how two men from farming stock, George Smith and James Chivas, found themselves as central figures in the birth of the modern whisky industry and who by hard work, hard–nosed determination and some luck created what were to become known as ′brands.′ The pace is fast, the tone light but punchy, witty, and informed. Pacult has also uncovered facts that have been ignored by other whisky scholars and along the way, punctures some of the myths which have sprung up around the drink. Pour yourself a dram and dive in."
Dave Broom, Whisky journalist, United Kingdom

"Clear, concise, informative, and full of wonderful personalities, A Double Scotch is a fascinating look at the distiller′s art and the business that supports it. F. Paul Pacult′s research is meticulous and his storytelling fluent. I enjoyed it mightily. What more could one want?"
David Wondrich Esquire

"F. Paul Pacult has literally poured himself into his work (and, to be sure, his work into him). . . . A Double Scotch is as vital and aromatic as a wee dram sitting by the reader′s side. Make it a double!"
Duncan Christy Editorial Director, Sky magazine

"Scotch whisky, Scotland′s gift to the world, developed, grew, and succeeded through the skill and tenacity of colorful and resourceful individuals. In A Double Scotch, these characters and the tribulations they had to overcome are brought to life, making the book a joy for all who wish to understand what has made Scotch whisky the global success it is today."
Campbell Evans Scotch Whisky Association Edinburgh, Scotland

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2005
• ISBN 10: 0471662712
• ISBN 13: 9780471662716
• Binding: Hardcover
• Number of pages: 304