Items related to WIE Retailing Management
The 6th edition of this standard text in the field has been updated to provide a comprehensive introduction to first- and second-year students of retailing. Professional management of multi-unit retailing institutions is stressed and emphasis is placed on the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world examples of business at work taken from actual Management Horizons' consulting work. The text contains more statistics, data and teachable and testable material than before, and includes material on site location and store layout and design. The previous edition of this book was published in 1984.
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- PublisherJohn Wiley & Sons
- Publication date1988
- ISBN 10 0471635782
- ISBN 13 9780471635789
- BindingHardcover
- Edition number6
- Number of pages876
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Retailing Management
Published by
John Wiley & Sons
(1988)
ISBN 10: 0471635782
ISBN 13: 9780471635789
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:0471635782. Seller Inventory # 9368141
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