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This latest edition of the independent consultant’s bible addresses all the ways the business of consulting has changed since the last edition including new information on using the Internet for marketing and on the special concerns of internal consultants. Full of no–nonsense, step–by–step techniques for setting up your consultancy and bringing in clients, this helpful, handy guide will show you how to:
DAVID ZAHN is a preeminent authority on consulting. He is the cofounder of Clow Zahn Associates, a consultancy whose clients have included Kraft, Coors, Hallmark, RJ Reynolds, Johnson & Johnson, Campbell s, Tropicana, Dr. Pepper, Ocean Spray, Nabisco, and many others.
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