Items related to Strategic Marketing Management 6th Ed.
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
- The most complete, systematic approach to external analysis available.
- Addresses key current strategy issues, and is noted for its extensive use of business examples.
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The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager′s ability to think strategically, and to translate that thinking into results–getting plans. This best–selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best–seller shows:
∗ How to conduct a structured external and internal analysis of a business with confidence
∗ How to develop sustainable competitive advantages by developing assets, competencies, and synergies
∗ How to make strategic investment decisions to generate growth
∗ How to organize to support strategies
∗ How to compete strategically in hostile, growth and global contexts
∗ How to conduct a structured external and internal analysis of a business with confidence
∗ How to develop sustainable competitive advantages by developing assets, competencies, and synergies
∗ How to make strategic investment decisions to generate growth
∗ How to organize to support strategies
∗ How to compete strategically in hostile, growth and global contexts
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- PublisherJohn Wiley & Sons
- Publication date2001
- ISBN 10 0471415723
- ISBN 13 9780471415725
- BindingPaperback
- Edition number6
- Number of pages352
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