ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition: Proven Strategies and Secrets for Outmanoeuvring the Competition - Softcover

Knight, Christopher M.

9780471376798: ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition: Proven Strategies and Secrets for Outmanoeuvring the Competition

Softcover

ISBN 10: 0471376795 ISBN 13: 9780471376798

Publisher: John Wiley & Sons, 2000

The key marketing strategies everyone must know to compete in the worldwide ISP business
New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20% for the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre–eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you′ll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real–world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business.
This book shows you how to:
∗ Raise your ISP′s market value
∗ Determine what makes your ISP unique
∗ Increase the number of new subscribers
∗ Develop a great marketing campaign
∗ Reach and find your target audience
∗ Attract, retain, and train the best customer service staff
∗ Acquire new subscribers via acquisitions of other ISPs
As a value–added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.

"synopsis" may belong to another edition of this title.

About the Author:

CHRISTOPHER M. KNIGHT is Founder and Managing Editor of internet.com′s ISP– Lists.com, the world′s largest consortia of ISP Email Discussion List communities with over 60,000 members worldwide. He is also CEO of SparkLIST.com LLC and President of the Email List–Universe.com Network, which deliver services for e–mail list owners and e–mail newsletter publishers. A frequent speaker at major ISP–related conferences, Knight has also written for the ISP magazines Boardwatch and ISP Today on marketing strategies, along with a weekly ISP business column for ISP–Planet.com.

"About this title" may belong to another edition of this title.