"synopsis" may belong to another edition of this title.
The Juiceman Juicer, Sonicare Toothbrush, George Foreman Grill, and OxiClean are all brands that you remember. And you recognize them because of one man--Rick Cesari. For the past twenty-five years, Cesari has been behind some of the most pervasive and successful marketing campaigns in history. These campaigns took small budgets and savvy strategies and transformed products into household names and millions of dollars in profit.
But this kind of success isn't solely due to celebrity spokesmen and catchy names. And it certainly isn't a matter of luck. The marketing principles that Cesari and his company have mastered have been formed through time-tested application, plenty of successes--and a few failures as well. And they faced the ultimate test in the face of the spectacular rise of new media: the Internet, YouTube, and social networking. Cesari shares how his company's flexibility and ingenuity adapted their strategies to perform in the new market arena--and brought a new era of growth and profitability to the organization.
Buy Now lays out Cesari's strategies, showing how you can apply them to your marketing efforts. In addition to cutting out many of the traditional expenses in retail selling, such as supply chain expenses, and delivering better deals directly to the customer, direct-response techniques allow you to have a one-to-one relationship with your customer base, giving you better control over your image, your reputation, and your growth. You'll learn how to:
With intelligent techniques, illustrative stories of how they work across a wide variety of media, and step-by-step strategies that develop customized marketing initiatives, Buy Now is the essential primer for creating a successful direct-response strategy for your business.
"About this title" may belong to another edition of this title.
Shipping:
£ 2.10
Within U.S.A.
Book Description Condition: New. Seller Inventory # 9093983-n
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780470888018
Book Description Hardback or Cased Book. Condition: New. Buy Now C 0.9. Book. Seller Inventory # BBS-9780470888018
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0470888016xvz189zvxnew
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0470888016-new
Book Description Hardcover. Condition: new. This item is printed on demand. Seller Inventory # 9780470888018
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580221983
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0470888016
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780470888018
Book Description Condition: new. Seller Inventory # 4240f83a9dd446343f484533df72ed3e