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Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.
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About the Author:
After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
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- PublisherJohn Wiley & Sons
- Publication date2011
- ISBN 10 0470873760
- ISBN 13 9780470873762
- BindingPaperback
- Number of pages696
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INTERNATIONAL EDITION---Contemporary Business, 14th edition
Published by
John Wiley & Sons
(2011)
ISBN 10: 0470873760
ISBN 13: 9780470873762
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Book Description Paperback. Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Seller Inventory # 40476
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Contemporary Business, 14e
Published by
John Wiley & Sons
(2011)
ISBN 10: 0470873760
ISBN 13: 9780470873762
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Paperback
Quantity: 7
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Book Description Paperback. Condition: New. Brand new, International/Global edition, ship within 24 hours with tracking no. book. Seller Inventory # 10430
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