"synopsis" may belong to another edition of this title.
Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context.
The unique aspects of the book are its inclusion of:
This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA.
There will be a website accompanying the book www.wileyeurope.com/college/aakerwith PowerPoint presentations and a set of lecture suggestions for each chapter; a test bank; several course outlines, and additional case studies.
"About this title" may belong to another edition of this title.
Shipping:
£ 3.20
Within U.S.A.
Book Description Paperback. Condition: New. Brand New. Softcover/paperback.International Edition. Contents are same as US Edition. Seller Inventory # 0470689757
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0470689757
Book Description Condition: New. Seller Inventory # 7043915-n
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0470689757
Book Description Condition: new. Seller Inventory # FrontCover0470689757
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0470689757
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0470689757
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780470689752
Book Description Condition: new. Seller Inventory # 9c0b4a1616183d9485392109d3d921c3
Book Description Condition: New. Seller Inventory # 7043915-n