Items related to Affiliate Program Management: An Hour a Day

Affiliate Program Management: An Hour a Day - Softcover

 
9780470651735: Affiliate Program Management: An Hour a Day
View all copies of this ISBN edition:
 
 
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. * Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know * Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program * Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

"synopsis" may belong to another edition of this title.

From the Back Cover:
Launch, Manage, and Build a Successful Affiliate Marketing Program

A Step-by-Step Guide

This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

  • Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds

  • Set up competitive affiliate program terms

  • Launch the program and recruit affiliates into it

  • Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers

  • Use KPIs, metrics, competitive intelligence, and split testing to optimize performance

  • Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others

You'll also find:

  • Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

  • Twenty-five ready-made affiliate program promotion ideas

  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Affiliate Program Management: An Hour a Day

"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
--Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
--Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
--Scott Allan, VP of Marketing, LinkShare Corporation

"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
--Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
--Alicia Navarro, cofounder and CEO, Skimlinks

About the Author:
Award-winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator a world s leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored A Practical Guide to Affiliate Marketing (2007) and Affiliate Program Management: An Hour a Day (2011) which have trained thousands of marketing professionals. In 2011 for influencing change within the industry LinkShare named him one of Performance Marketing s Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world s first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).

"About this title" may belong to another edition of this title.

  • PublisherSybex
  • Publication date2011
  • ISBN 10 0470651733
  • ISBN 13 9780470651735
  • BindingPaperback
  • Edition number1
  • Number of pages456
  • Rating

Top Search Results from the AbeBooks Marketplace

Seller Image

Prussakov, Evgenii
Published by Sybex (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Softcover Quantity: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 8483350-n

More information about this seller | Contact seller

Buy New
15.54
Convert currency

Add to Basket

Shipping: 2.07
Within U.S.A.
Destination, rates & speeds
Stock Image

Evgenii Prussakov
Published by Wiley (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Softcover Quantity: 1
Seller:
Ergodebooks
(Houston, TX, U.S.A.)

Book Description Softcover. Condition: New. Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program. Seller Inventory # DADAX0470651733

More information about this seller | Contact seller

Buy New
17.68
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Evgenii Prussakov
Published by Sybex (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Softcover Quantity: > 20
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)

Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780470651735

More information about this seller | Contact seller

Buy New
16.99
Convert currency

Add to Basket

Shipping: 3.13
Within U.S.A.
Destination, rates & speeds
Seller Image

Prussakov, Evgenii
Published by Sybex 4/12/2011 (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Paperback or Softback Quantity: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)

Book Description Paperback or Softback. Condition: New. Affiliate Program Management: An Hour a Day 1.46. Book. Seller Inventory # BBS-9780470651735

More information about this seller | Contact seller

Buy New
20.27
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Seller Image

Evgenii Prussakov
Published by Sybex (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Soft Cover Quantity: 1
Print on Demand
Seller:
booksXpress
(Bayonne, NJ, U.S.A.)

Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780470651735

More information about this seller | Contact seller

Buy New
20.70
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Evgenii Prussakov
Published by Sybex (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Paperback Quantity: 1
Seller:
GoldenDragon
(Houston, TX, U.S.A.)

Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0470651733

More information about this seller | Contact seller

Buy New
20.11
Convert currency

Add to Basket

Shipping: 2.55
Within U.S.A.
Destination, rates & speeds
Stock Image

Evgenii Prussakov
Published by Sybex (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Softcover Quantity: > 20
Seller:
Lucky's Textbooks
(Dallas, TX, U.S.A.)

Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580221059

More information about this seller | Contact seller

Buy New
20.16
Convert currency

Add to Basket

Shipping: 3.13
Within U.S.A.
Destination, rates & speeds
Stock Image

Evgenii Prussakov
Published by Sybex (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Paperback Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0470651733

More information about this seller | Contact seller

Buy New
21.11
Convert currency

Add to Basket

Shipping: 2.75
Within U.S.A.
Destination, rates & speeds
Stock Image

Evgenii Prussakov
Published by Sybex (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Softcover Quantity: 1
Seller:
Books Unplugged
(Amherst, NY, U.S.A.)

Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 1.55. Seller Inventory # bk0470651733xvz189zvxnew

More information about this seller | Contact seller

Buy New
25.87
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Evgenii Prussakov
Published by Sybex (2011)
ISBN 10: 0470651733 ISBN 13: 9780470651735
New Paperback Quantity: 1
Seller:
GoldBooks
(Denver, CO, U.S.A.)

Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0470651733

More information about this seller | Contact seller

Buy New
22.79
Convert currency

Add to Basket

Shipping: 3.34
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book