The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business - Hardcover

Wollan, Robert

Hardcover

ISBN 10: 0470651245 ISBN 13: 9780470651247

Publisher: Wiley, 2010

Synopsis

Title: The Social Media Management Handbook( Everything You Need to Know to Get Social Media Working in Your Business) <>Binding: Hardcover <>Author: NickSmith <>Publisher: JohnWiley&Sons

About this title

Review:

Well worth a read if you are thinking of going down the social media road . (HR Magazine, June 2011). provides a complete toolbox for defining and practicing a coherent social-media strategy. (EFMA Journal, June 2011). A breezy read, the compelling discussion by the authors makes a solid case for corporations to revamp their views and policies on social media Human Resources

About the Author:

Nick Smith is GlobalManaging Director of MarketingTransformation in the Accenture Customer Relationship Management service line. He has over twenty years of experience in advertising, marketing, and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. twitter.com/NickXSmith Robert Wollan is Global Managing Director of the Accenture Customer Relationship Management service line, including customer analytics and the marketing, sales, and service transformation groups. With over twenty years of experience, he leads a global team of experts in customer-centric marketing, sales, service, and customer operations, as well as driving major growth areas in advanced segmentation, digital transformation/social CRM, multichannel customer contact, and enterprise service delivery across the nineteen industries Accenture serves globally. twitter.com/RobertWollan Catherine Zhou is Managing Director of Customer Analytics in the Accenture Customer Relationship Management service line. She has over fifteen years of experience in multichannel customer experience strategy and execution, segmentation and implementation, digital media analytics, marketing and business intelligence, and customer targeting capabilities. She serves clients in multiple industries including communications, high tech, retail, financial services, and energy. twitter.com/catherinezhou

About this edition

• Publisher: Wiley
• Publication date: 2010
• ISBN 10: 0470651245
• ISBN 13: 9780470651247
• Binding: Hardcover
• Edition number: 1
• Number of pages: 352