Fundraising For Dummies 3e - Softcover

Mutz, John

Softcover

ISBN 10: 0470568402 ISBN 13: 9780470568408

Publisher: For Dummies, 2010

Synopsis

The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how totake advantage of the latest strategies and resources available forraising money through everything from special events to onlinedonations, in both good and bad economic times. The authors teachyou how to market your organization using the most up-to-date toolsand technologies available through the Internet. This expandededition also offers information about philanthropy and tax law. * Contains new tips and techniques for creating materials thatbring in contributions and support for the more than 1.4 millioncharitable and nonprofit organizations in the United States * Explains how to use social media to keep donors and volunteersengaged through Facebook, LinkedIn, Twitter, and Webtechnologies * Covers grassroots online fundraising and how to host big eventson a shoestring budgetYou'll also find tips on negotiating without alienating donorsand developing long-term organizational goals. All these strategiesare what makes this resource indispensable!

About this title

From the Back Cover:

Learn to:

• Raise funds to survive -- and thrive -- in any economic landscape
• Create a fundraising system to sustain your organization
• Use the latest tools -- social media and more -- to engage donors

The fun and easy way(R) to raise money for your cause

In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause.

• Putting your fundraising ducks in a row -- get a sense of the climate in which you're planning to raise funds, pinpoint your organization's mission, and roll out your own fundraising plan
• Finding (and winning over) donors -- discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them)
• Getting the word out about your mission -- understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization
• Maximizing your online marketing messages -- set up your organization on social media sites, craft targeted e-mails, use e-newsletters effectively, and get followers and fans for your organization
• Creating campaigns to engage -- explore a range of different campaigns and get expert advice on when you should use each, what to expect, and how to evaluate the campaigns so you can do more of what works next time

Open the book and find:

• Tips on fundraising in a changing economy
• Fundraising issues and ethics
• Ways to recruit volunteers
• How to budget your fundraising efforts
• Guidance on working with the media
• Coverage of social networking opportunities
• How to approach major and corporate givers
• Predictions on the future of fundraising

About the Author:

John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation's largest private foundations. Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.

About this edition

• Publisher: For Dummies
• Publication date: 2010
• ISBN 10: 0470568402
• ISBN 13: 9780470568408
• Binding: Paperback
• Edition number: 3
• Number of pages: 384