Take Their Breath Away: How Imaginative Service Creates Devoted Customers - Hardcover

Bell, Chip R.; Patterson, John R.

4.25

8 ratings by Goodreads

9780470443507: Take Their Breath Away: How Imaginative Service Creates Devoted Customers

Hardcover

ISBN 10: 0470443502 ISBN 13: 9780470443507

Publisher: John Wiley & Sons, 2009

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A powerful and inventive guide to creating irrationally loyal customers There are a mountain of books about customer service, but very few as provocative and innovative as Take Their Breath Away. This practical book shows how to create and implement cutting-edge, inspiring concepts that raise the bar for the customer experience and help make the customer the central focus of the organization. This ingenious, real-world guide explores a variety of exciting, creative customer experience ideas using examples from remarkable customer-centric organizations. The key to a successful enterprise is value-added service, but the secret to great customer service is surprising customers with a value-unique experience. Take Their Breath Away provides ideas and insights for all who want to create a stunning, mind-blowing customer experience. This is not about "wow;" it's about "whoa!" Chip R. Bell (Dallas, TX) is founder and Senior Partner of The Chip Bell Group, a consulting firm that assists organizations in creating sustainable long-term customer devotion. He has served as a consultant or trainer to such major brands as Ritz-Carlton, Microsoft, and GE. John R. Patterson (Atlanta, GA) is founder and President of Progressive Insights, a Chip Bell Group alliance partner. With over 20 years of leadership experience, his consulting practice focuses on helping organizations create and sustain incredible customer experiences.

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From the Back Cover:

Praise for Take Their Breath Away

"Are you bored? We′re so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don′t be boring."
Seth Godin, author of Purple Cow and Tribes

"Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book."
Colleen Barrett, President Emeritus, Southwest Airlines Company

"No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization take your customers′ breath away.
Howard Beharformer, former president, Starbucks Coffee International.

About the Author:

Chip R. Bell is founder and Senior Partner of The Chip Bell Group, a consulting firm that helps organizations create sustainable long-term customer devotion. He has served as a consultant or trainer to such major brands as Ritz-Carlton, the USAA, Hertz, Microsoft, and GE. John R. Patterson is founder and President of Progressive Insights, a Chip Bell Group alliance partner. With more than twenty years of leadership experience, his consultingpractice focuses on helping organizations create and sustain incredible customer experiences.

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