Microsoft� 2.0: How Microsoft Plans to Stay Relevant in the Post–Gates Era - Hardcover

Foley, Mary Jo

3.52

58 ratings by Goodreads

9780470191385: Microsoft� 2.0: How Microsoft Plans to Stay Relevant in the Post–Gates Era

Hardcover

ISBN 10: 0470191384 ISBN 13: 9780470191385

Publisher: John Wiley & Sons, 2008

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Does Bill Gates’s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn’t think so. Her 25 years of Microsoft–watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought–provoking view of the software giant’s post–Gates future. Don’t be surprised to be surprised.

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Review:

"The award–winning journalist author has access to inside information and what she has to reveal will bring tremendous media attention". ( The Bookseller , Friday 14th March 2008) "If you need a Christmas gift for an insomniac geek, look no further." (ComputerWeekly.com, September 30, 2008)

“...a fascinating insight into the organisation...The book has undoubtedly been thoroughly researched and provides a valuable reference.” British Computing Society August 2008 “...this reality check from veteran Microsoft watcher Mary Jo Foley [is] both welcome and timely.” Information Age July 2008 "The book has undoubtedly been thoroughly researched and provides a valuable reference to anyone" (ITNOW, November 2008)

Synopsis:

Microsoft 2.0 is about Microsoft's future, not its past. The coming years will be challenging ones for the Redmond software kingpin. Many of the executives currently leading the Microsoft charge are likely to go their own way. Technology will continue to advance at a breakneck pace. Microsoft will forge deals of the size and scope it previously never envisioned in order to keep pace. Foley doesn't claim to possess a crystal ball, allowing her to predict flawlessly what Microsoft plans to do in the next few years - or even few months. But based on the many Microsoft executives, partners, customers and competitors with whom she converses regularly, she is sitting in a good spot to make some fairly educated guesses that will be most interesting to her readers.This book describes the Microsoft people, products and strategies that will be key for the next-gen Microsoft. Foley uses her professional experience to piece the puzzle together in order to reveal a reasonable, educated guess as to what Microsoft 2.0 will look like as it enters the next decade and beyond.

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