Items related to New and Improved: The Story of Mass Marketing in America

New and Improved: The Story of Mass Marketing in America - Hardcover

Tedlow, Richard S.

 
9780465050239: New and Improved: The Story of Mass Marketing in America
Hardcover
ISBN 10: 0465050239 ISBN 13: 9780465050239
Publisher: Basic Books, 1990
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Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.

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About the Author:
Richard S. Tedlow is the MBA Class of 1957 Professor of Business Administration at the Harvard Business School.

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  • PublisherBasic Books
  • Publication date1990
  • ISBN 10 0465050239
  • ISBN 13 9780465050239
  • BindingHardcover
  • Number of pages496
  • Rating

Other Popular Editions of the Same Title

9780875846729: New and Improved: Story of Mass Marketing in America

Featured Edition

ISBN 10:  0875846726 ISBN 13:  9780875846729
Publisher: Harvard Business Review Press, 1996
Softcover

  • 9780465050246: New and Improved: The Story of Mass Marketing in America

    Basic ..., 1991
    Softcover

  • 9780434920020: New and Improved: Story of Mass Marketing in America

    Butter..., 1990
    Hardcover

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