Title: Nature's Fortune( How Business and Society Thrive by Investing in Nature) <>Binding: Hardcover <>Author: MarkR.Tercek <>Publisher: BasicBooks(AZ)
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Alan Weisman, author of The World Without Us and Countdown: Our Last, Best Hope on Earth
"In this encouraging, intelligent book that comes none too soon, Mark Tercek and Jonathan Adams show that the corporate world ultimately can't flourish unless the natural world does, too. Through stories equally compelling to entrepreneurs or environmentalists, CEOs or scientists, we see how Nature's Fortune and our own are inextricable. If we conserve and nurture our planet's gifts like any other crucial asset or investment, we profit--or, we squander them at our own peril. Happily, this book shows why we needn't, ever."
A bold proposal to harness capitalism for the sake of environmentalism-a former banker and an environmental writer argue that making money and saving nature go hand in hand
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