The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy - Hardcover

Steve Strid; Claes Andreasson

Hardcover

ISBN 10: 0462099059 ISBN 13: 9780462099057

Publisher: Cyan Books and Marshall Cavendish, 2007

Synopsis

Just as ancient Vikings took the world by storm with swords and fast ships, modern Scandinavians have done the same with such innovative companies as Volvo, IKEA, and Absolut. This accessible and witty business study reveals how Nordic companies are making a huge impact on the corporate landscape and what lessons other businesses can learn from them. Unlike many European and American companies, the Scandinavians operate by focusing on an original idea and developing a unique way of turning it into reality. For these businesses, biggest is almost never best, competition is nonsense, and money does not make the world go round―despite what contemporary corporate logic might say.

About this title

Synopsis:

The Vikings went from making wine snifters from the skulls of their enemies to selling furniture in flat boxes. They took civilisation based on pillaging and plundering and gave us The Nobel Prize and IKEA. The Vikings are back, and this time they mean business. "The Viking Manifesto" is a call to arms for a new way of doing business. It's about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords and fast ships: the modern ones with safe cars (Volvo) and sippable vodka (Absolut). Both broke the rules. Both came from nowhere to take the world by storm. This book reveals how Scandinavian companies are making a huge impact on the business landscape, and what lessons other companies can learn from them. It is a book that will astonish, inspire and amuse.

About the Author:

Claes Andreasson is a legend in the marketing world; as North American director for the Absolut Company, he played a significant role in Absolut's marketing success. Steve Strid is a brand consultant whose writing has appeared in publications such as the Guardian, Sunday Times, and Los Angeles Times.

About this edition

• Publisher: Cyan Books and Marshall Cavendish
• Publication date: 2007
• ISBN 10: 0462099059
• ISBN 13: 9780462099057
• Binding: Hardcover
• Number of pages: 192