Beep! Beep!: Competing in the Age of the Road Runner - Softcover

Bell, Chip R.; Harari, Oren

Softcover

ISBN 10: 0446676543 ISBN 13: 9780446676540

Publisher: Warner Business Books, 2001

Synopsis

Everyone is familiar with the age-old cartoon battles between Wile E. Coyote and the Road Runner - how the determined but hapless coyote plots and plans to capture the elusive bird but never achieves his long-term goal. According to the authors these classic cartoons offer a powerful metaphor for business managers today who are seeking marketplace victories in the decades ahead - the lesson is that those organizations that emulate the Road Runner will prevail; those like Coyote will fail. The truth is that most of today's business executives and managers today are more like Coyote - they have many admirable traits; they are persistent, focused, hungry for results and they keep their eye on the target. But in today's - and tomorrow's - highly competitive world, Coyotes have to learn how to stop relying upon conventional and outdated resources and learn how to rule the road like the Road Runner does with instant speed and extraordinarily ability to adapt to harsh conditions. The book offers numerous examples of today's business types who have become Road Runners in their chosen fields and offers advice on become the "chased" in business as opposed to doing the chasing.

About this title

Review:

'Very powerful and entertaining.describes how companies need to rethink their structure, culture and information ownership.' - Michael S. Dell, founder of Dell Corporation

About the Author:

Chip Bell is a Management Consultant. He is much in demand as a speaker & has written 10 books. Oren Harari is an independent management consultant and a Prof. At the University of California. He too is a renowned speaker and author.

About this edition

• Publisher: Warner Business Books
• Publication date: 2001
• ISBN 10: 0446676543
• ISBN 13: 9780446676540
• Binding: Paperback
• Number of pages: 260