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Book Description Hardcover. Condition: New. Dust Jacket Condition: New. Reprint. Reprint. 8vo. Hard cover binding, 425 pp. The nation is no longer a melting pot, assays Mark Penn, the analyst who identified "soccer moms" as a crucial constituency in President Clinton's 1996 reelection campaign. We are instead a collection of communities with many individual tastes and lifestyles; only one percent of the public, three million people, is enough to launch a business or social movement. Here Penn identifies scores of microtrends in religion, leisure, politics, and family life?from people retiring but continuing to work, to teenagers turning to knitting?that are changing the way we live. New in new dust jacket. Seller Inventory # 014667
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