You, Inc: The Art of Selling Yourself (Warner Business Books) - Hardcover

Beckwith, Harry; Clifford, Christine

Hardcover

ISBN 10: 0446578215 ISBN 13: 9780446578219

Publisher: Warner US, 2007

Synopsis

In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts. Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business
In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.
Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business

About this title

Review:

Readers at the start of their careers or in need of an inspirational brushup will find much of use (PUBLISHERS WEEKLY)

Book Description:

Harry Beckwith, bestselling author of the classic Selling the Invisible, reveals how the key to selling is to sell yourself first.

About this edition

• Publisher: Warner US
• Publication date: 2007
• ISBN 10: 0446578215
• ISBN 13: 9780446578219
• Binding: Hardcover
• Number of pages: 352