Microtrends: The Small Forces Behind Tomorrow`s Big Changes - Softcover

Penn, Mark

3.5

2,503 ratings by Goodreads

9780446195249: Microtrends: The Small Forces Behind Tomorrow`s Big Changes

Softcover

ISBN 10: 0446195243 ISBN 13: 9780446195249

Publisher: Twelve, 2007

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Review:

"Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency...." "The New York Times Magazine""

"Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page of Microtrends." "Bill Gates""

"Unrelentingly fascinating" . . . "a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both . . . "Microtrends" is the perfect bible for a game of not-so-trivial pursuits concerning the hidden sociological truths of modern times."
"The New York Times""

"A trivia-lover's dream...Penn adroitly manages to convey the relevance of such minutiae to the world at large."
"USA Today""

"Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way." "Bill Clinton""

About the Author:

Mark J. Penn has spent over 30 years as an adviser and polling analyst to major corporations and heads of state. He has advised companies from Microsoft to BP and heads of state from U.S. President Clinton to U.K. Prime Minister Blair to others in Asia and Latin America. He started polling after graduating Harvard and attending Columbia Law School. Time Magazine has called Penn “The Master of the Message” and The New York Times has called him “The Guru of Small Things,” because of Penn’s unique ability to find and motivate niche groups in society. Penn is currently CEO of Burson Marsteller and President of Penn, Schoen & Berland Associates. Writing with Penn is E. Kinney Zalesne, who has served as a White House Fellow and was Counsel to U.S. Attorney General Janet Reno.

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