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Now in its 5th edition, "Marketing Plans" is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. "Marketing Plans" is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes: Key Concepts; Crucial Terms; Examples; Headlines; Marketing Insights; Case Studies; and Exercises. The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. An international marketing bestseller, it is a practical step-by-step guide to marketing planning. It is thoroughly revised, with special attention paid to the latest developments in e-marketing, CRM and new planning practices.
"synopsis" may belong to another edition of this title.
Review:
"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York
About the Author:
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
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- PublisherHeinemann
- Publication date1989
- ISBN 10 0434913006
- ISBN 13 9780434913008
- BindingPaperback
- Edition number2
- Rating
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Marketing plans: how to prepare them, how to use them
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Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # U03B-03541
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Marketing Plans
Published by
Heinemann Professional 11/09/1989
(1989)
ISBN 10: 0434913006
ISBN 13: 9780434913008
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Marketing Plans
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Heinemann Professional
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ISBN 10: 0434913006
ISBN 13: 9780434913008
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Paperback
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL2527650
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Marketing Plans
Published by
Heinemann Professional
(1989)
ISBN 10: 0434913006
ISBN 13: 9780434913008
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Paperback
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL8643188
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Marketing Plans
Published by
Heinemann Professional 11/09/1989
(1989)
ISBN 10: 0434913006
ISBN 13: 9780434913008
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Softcover
Quantity: 2
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780434913008
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Marketing Plans: How to Prepare Them, How to Use Them
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780434913008. Seller Inventory # 9120997
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Marketing plans: how to prepare them, how to use them
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(1989)
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ISBN 13: 9780434913008
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Book Description Condition: Used - Very Good. VG paperback. 2nd edition, 1990. A clean, tidy copy. Seller Inventory # BOOKS071303I
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Marketing Plans
Published by
Heinemann Professional 11.09.1989.
(1989)
ISBN 10: 0434913006
ISBN 13: 9780434913008
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Softcover
Quantity: 1
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Book Description Condition: Gut. Auflage: 2Rev e. 230 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 378 23,4 x 15,4 x 2,8 cm, Taschenbuch. Seller Inventory # 340557
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