Fashion Marketing

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9780415059404: Fashion Marketing

This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research and consumer behaviour. It also explains how to build a supply chain, design PR campaigns and control budgets. With an assessment of management techniques, such as Just In Time and Total Quality Management, the text shows how to implement a marketing plan. Encompassing an analysis of current social, economic and technological trends, and outlining ways to respond to the increased pressure of competition, it concludes with a look at marketing fashion for the future.

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Janet Bohdanowicz, Liz Clamp
Published by Cengage Learning EMEA (1994)
ISBN 10: 0415059402 ISBN 13: 9780415059404
New Paperback Quantity Available: 1
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Ergodebooks
(RICHMOND, TX, U.S.A.)
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Book Description Cengage Learning EMEA, 1994. Paperback. Book Condition: New. Bookseller Inventory # DADAX0415059402

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