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This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research and consumer behaviour. It also explains how to build a supply chain, design PR campaigns and control budgets. With an assessment of management techniques, such as Just In Time and Total Quality Management, the text shows how to implement a marketing plan. Encompassing an analysis of current social, economic and technological trends, and outlining ways to respond to the increased pressure of competition, it concludes with a look at marketing fashion for the future.
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Book Description Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR008751413
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003984889
Book Description Cengage Learning EMEA, 1994. Paperback. Condition: Good. Previous owners name inside front page. There are some sentences inside the book that have been underlined and some notes written in pencil. Good reading copy. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Seller Inventory # mon0009689347
Book Description Paperback. Condition: Very Good. 1st. Seller Inventory # P-118-316
Book Description Cengage Learning EMEA, 1994. Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Seller Inventory # 3219853
Book Description Cengage Learning EMEA, 1994. Paperback. Condition: Used; Good. Seller Inventory # 2703799
Book Description Cengage Learning EMEA, 1994. Paperback. Condition: Very Good. Daily dispatch from the UK. Seller Inventory # mon0000304531
Book Description Cengage Learning EMEA, 1994. Softcover. Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Soiling on the side. Edition 1994. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-722-516
Book Description Cengage Learning EMEA 1994-10-06, 1994. Paperback. Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Seller Inventory # 9780415059404-21
Book Description Cengage Learning Emea, 1994. Condition: UsedAcceptable. book. Seller Inventory # M0415059402_4