Items related to Fashion Marketing
This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research and consumer behaviour. It also explains how to build a supply chain, design PR campaigns and control budgets. With an assessment of management techniques, such as Just In Time and Total Quality Management, the text shows how to implement a marketing plan. Encompassing an analysis of current social, economic and technological trends, and outlining ways to respond to the increased pressure of competition, it concludes with a look at marketing fashion for the future.
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- PublisherCengage Learning EMEA
- Publication date1994
- ISBN 10 0415059402
- ISBN 13 9780415059404
- BindingPaperback
- Edition number1
- Number of pages192
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Book Description Paperback. Condition: Very Good. Fashion Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415059404
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415059404
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780415059404. Seller Inventory # 9376329
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Fashion marketing.
Published by
Cengage Learning Emea
(1994)
ISBN 10: 0415059402
ISBN 13: 9780415059404
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Softcover
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Book Description Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD conditon, some traces of use. Pr BIIc 1703 9780415059404 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2086740
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