Fashion Marketing

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9780415059404: Fashion Marketing

This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research and consumer behaviour. It also explains how to build a supply chain, design PR campaigns and control budgets. With an assessment of management techniques, such as Just In Time and Total Quality Management, the text shows how to implement a marketing plan. Encompassing an analysis of current social, economic and technological trends, and outlining ways to respond to the increased pressure of competition, it concludes with a look at marketing fashion for the future.

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Clamp, Elizabeth, Bohdanowicz, Janet
Published by Cengage Learning EMEA (1994)
ISBN 10: 0415059402 ISBN 13: 9780415059404
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Clamp, Elizabeth
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Janet Bohdanowicz et Elizabeth Clamp
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Book Description Cengage Learning EMEA, 1994. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Soiling on the side. Edition 1994. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-722-516

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Bohdanowicz, Janet and Liz Clamp
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Book Description London: Routledge, 1994, 1994. Trade paperback, first edition, 177pp includes select bibliography, appendices, and index. As new. 270 grams. All books in stock and available for immediate shipment from Winnipeg, Manitoba. Bookseller Inventory # 23144

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