Sales Promotion Law: A Practical Guide - Softcover

Philip Circus; A. A Painter

9780406118004: Sales Promotion Law: A Practical Guide

Softcover

ISBN 10: 0406118000 ISBN 13: 9780406118004

Publisher: Butterworths, 1989

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This handbook on the law and self-regulation applicable to sales promotin and direct marketing law concentrates on basic principles and is written in a question and answer form. It takes full account of the British Codes of Sales Promotion and Practice.

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Synopsis

In recent years, advertising techniques have become increasingly sophisticated as well as much more widely used. Th elegal regulation of promotional methods has also rapidly developed with the result that the majority of campaigns need to be carefully scrutinized for legal pitfalls. Failure to do so may result in civil and criminal liability for the seller/promoter with all the trading damage that involves. This handbook, aimed at the advertising practitioner, is written in question and answer form and studies the basic principles of advertising law.

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