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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business - Softcover

Levinson, Jay Conrad

 
9780395906255: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
Softcover
ISBN 10: 0395906253 ISBN 13: 9780395906255
Publisher: Houghton Mifflin (Trade), 1998
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Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management

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About the Author:
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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  • PublisherHoughton Mifflin (Trade)
  • Publication date1998
  • ISBN 10 0395906253
  • ISBN 13 9780395906255
  • BindingPaperback
  • Edition number3
  • Number of pages388
  • Rating

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