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Marketing
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About the Author:
William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels. His research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
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- PublisherHoughton Mifflin
- Publication date1997
- ISBN 10 039578574X
- ISBN 13 9780395785744
- BindingPaperback
- Number of pages698
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Houghton Mifflin Harcourt (HMH)
(1996)
ISBN 10: 039578574X
ISBN 13: 9780395785744
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(1996)
ISBN 10: 039578574X
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Marketing
Published by
Houghton Mifflin Harcourt (HMH)
(1996)
ISBN 10: 039578574X
ISBN 13: 9780395785744
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Softcover
Quantity: 1
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Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-276907
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