In the course of a typical workday, today's businessperson searches for information in a host of specialized reference works, including telephone directories, trade publications, magazines, industry newsletters, databases, almanacs, on-line services, and others. Ironically, in a world where so much information is now available, it has become increasingly difficult to get one's hands on just what one needs.
Enter the new Information Please Business Almanac and Desk Reference. This is the first work to assemble and distill the most useful and interesting facts, rankings, contacts, and advice specifically for the American business community. Drawn from more than 500 sources, the 1994 IPBA covers over 700 specific topics, including thousands of addresses and phone and fax numbers and specific advice on where to find more in-depth detail. In an age of information overload, anxiety, and frustration, this single volume is sure to become the "business Bible" for everyone who works in an office - secretaries, office managers, entrepreneurs, even top management.
Critical information is easy to locate and use. Arranged to parallel organizational structure (complete with an organization chart and corresponding thumb tabs for easy look-up), the IPBA focuses on ten key areas: Marketing, Finance, International, Human Resources, Corporate Planning, Personal Computing, Manufacturing, Communications, Office Management, and Legal Issues and Government.
It is simple to find a specific fact or contact quickly by using the comprehensive index or the complete listing of every individual and organization mentioned in the book.
Aside from having immense practical value, the IPBA is a browser's delight. With hundreds of anecdotal "almanac facts" and an editor's evaluation of the most highly recommended business references, even the most accomplished specialist will be fascinated and entertained.
"synopsis" may belong to another edition of this title.