Media Politics: A Citizen's Guide - Softcover

Iyengar, Shanto; Mcgrady, Jennifer

Softcover

ISBN 10: 0393928195 ISBN 13: 9780393928198

Publisher: W. W. Norton & Co., 2007

Synopsis

Drawing on recent events and the most current research, including the work of Professor Iyengar, Media Politics is the most up-to-date introductory text available. The text is accompanied by a free DVD featuring video-clips of political ads, news stories, speeches, debates, and more (DVD contents).

About this title

About the Author:

Shanto Iyengar holds the Chandler Chair in Communication at Stanford University where he is also Professor of Political Science and Director of the Political Communication Laboratory. Iyengar's areas of expertise include the role of mass media in democratic societies, public opinion, and political psychology. Iyengar's research has been supported by grants from the National Science Foundation, the National Institutes of Health, the Ford Foundation, the Pew Charitable Trusts, and the Hewlett Foundation. He is the recipient of several professional awards, including the Philip E. Converse Book Award of the American Political Science Association for the best book in the field of public opinion, the Murray Edelman Distinguished Career Award, and the Goldsmith Book Prize from Harvard University. He has authored or edited several books including News That Matters, Is Anyone Responsible? and Explorations in Political Psychology. Jennifer McGrady is a doctoral student in the Department of Communication at Stanford University, and a research assistant in the Department's Political Communication Laboratory and Center for Deliberative Democracy. She has worked on a number of local and national political campaigns. Her research examines the effects of new communication technologies on the democratic process.

Synopsis:

Iyengar and McGrady (Stanford U.) provide a text that discusses the rise of media-based politics in the US, how the media affects American politics, and how politicians use it to their advantage. Campaigning, public relations tactics, and the effects of media on the general public are also detailed. A DVD containing historical and recent video exam

About this edition

• Publisher: W. W. Norton & Co.
• Publication date: 2007
• ISBN 10: 0393928195
• ISBN 13: 9780393928198
• Binding: Paperback
• Number of pages: 384