Discusses auction deal engines at both the consumer and the business-to-business level, stock and bond auctions, procurement auctions, real-time deal engines, posted-price deal engines, antitrust issues, and the future of e-markets.
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"This book is brilliant at bringing together Nobel Prize theory and real-world business."
Robert E. Hall is a professor of economics at Stanford University and senior fellow at the Hoover Institution. He has served as a consultant to companies such as Napster, Apple and Oracle. He has been recoginsed in 'Money' magazine's Hall of Fame for his contributions to financial innovation. He lives in Menlo Park, California.
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