Items related to Brand X: The Boyfriend Account
Landing an internship at an ad agency isn't what her principal or her mother wanted for Jordie Popkin, aspiring journalist. At sixteen, Jordie is glad of the chance to collect "real world" experience and finds working with the "creatives" at the agency a nice break from her math and science curriculum. And the team likes Jordie, too. When her new colleagues decide to make Jordie's business their business, Jordie is flattered but skeptical. They will come up with a plan to market Jordie to the hottest guy in her grade. From situation analysis to "sex sells," the team assures Jordie that they know what they're doing. She shouldn't get upset if their ideas cause her an embarassing moment or two. Jordie knows that the course of true love never did run smooth and that the ad game isn't a simple set of rules to follow but she can't help wondering about the advantages of letting professionals try to turn her from Brand X into a hot item. The principles of marketing might apply to a bar of soap, but finding the right guy...?
In this humorous novel, Laurie Gwen Shapiro reveals with candor how one girl who feels like "Brand X" not only learns the secret of a successful marketing campaign but also discovers how to assess her true market value to become the brand of choice.
In this humorous novel, Laurie Gwen Shapiro reveals with candor how one girl who feels like "Brand X" not only learns the secret of a successful marketing campaign but also discovers how to assess her true market value to become the brand of choice.
"synopsis" may belong to another edition of this title.
About the Author:
Laurie Gwen Shapiro is the author of three highly-praised novels for adults. She co directed the documentary Keep the River on Your Right, for which she received a televised Independent Spirit Award from one of her favorite actors, Dennis Hopper, but unfortunately in a state of shock forgot to thank everybody, even her mother.
She lives in New York City, her hometown, with Australian musician husband Paul, and their vary musical daughter Violet.
She lives in New York City, her hometown, with Australian musician husband Paul, and their vary musical daughter Violet.
"About this title" may belong to another edition of this title.
- PublisherDelacorte Pr
- Publication date2006
- ISBN 10 0385732880
- ISBN 13 9780385732888
- BindingHardcover
- Number of pages176
- Rating
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Brand X: The Boyfriend Account
Published by
Delacorte Books for Young Readers
(2006)
ISBN 10: 0385732880
ISBN 13: 9780385732888
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Brand X: the Boyfriend Account
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(2006)
ISBN 10: 0385732880
ISBN 13: 9780385732888
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Brand X: The Boyfriend Account
Published by
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(2006)
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ISBN 13: 9780385732888
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Brand X: The Boyfriend Account
Published by
Delacorte Books for Young Readers
(2006)
ISBN 10: 0385732880
ISBN 13: 9780385732888
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