Items related to The Popcorn Report: Faith Popcorn on the Future of...
Speculates on the three major trends that will influence American business in the future--cocooning, or the urge to stay home; an emphasis on survival in a ruined environment; and a return to youth culture
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From the Author:
Faith's success is our success
Market trends are easy to perdict, but hard to encapsulate. Faith has a deep thought proces in that is real, and it's refreshing to see. The question is, can Corporate America see as well
Market trends are easy to perdict, but hard to encapsulate. Faith has a deep thought proces in that is real, and it's refreshing to see. The question is, can Corporate America see as well
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- PublisherDoubleday
- Publication date1991
- ISBN 10 0385400004
- ISBN 13 9780385400008
- BindingHardcover
- Edition number1
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Book Description Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. " Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now. 00-01 William Allen White Children's Book Award Masterlist --This text refers to an out of print or unavailable edition of this title. Ingram: The highly regarded trend forecaster predicts a decrease in drug use, a new popularity for hard liquor, an increase in vegetarianism, and a return to family values. Reprint. --This text refers to an out of print or unavailable edition of this title. About the Author: Faith Popcorn,bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity. Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe. Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.". Seller Inventory # 013085
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