Success through Partnership: An Entrepreneurial Strategy - Hardcover

Mohn, R.

Hardcover

ISBN 10: 0385247893 ISBN 13: 9780385247894

Publisher: Bantam Doubleday Dell Publishing Group, 1988

Synopsis

The American businessman has traditionally turned to top American leaders and academics for information on management techniques. But in an increasingly global economy, the lessons to be learned from the experience of foreign business leaders are essential for all American managers. Reinhard Mohn's revised edition of "Success Through Partnership" remains an important addition to the American manager's bookshelf.

About this title

Review:

American management's lack of knowledge about, or even interest in, how foreign managers think reduces the number of options available to us. This, in turn, not only weakens American firms in international competition, but even in dealing adaptively with the future as it arrives within our own society.
In the United States, truly novel ideas about management usually come from the fringes of management, or from new or small companies headed by innovative, small-firm entrepreneurs. Yet the company headed by Reinhard Mohn is a $14-billion multinational, with 57,000 employees. Founded in 1835 as a small-town printer of religious books and hymnals, it is today one of the world's biggest private media conglomerates.
It is the scale and success of Bertelsmann, rebuilt by Mr. Mohn virtually from scratch since World War II, that commends attention to his words.
If American managers are to succeed in the global economy, they will need to broaden their range of reading, starting, perhaps, right here. -- Alvin Toffler, From The Introduction

About the Author:

Reinard Mohn great-great-grandson of Carl Bertelsmann, the founder of the Bertelsmann publishing house, was born in Gutersloh, Germany, in 1921. The publishing house itself originated over 160 years ago as a printing office, primarily for church hymnals. For parr of World War II, Mohn was a prisoner of war in Kansas. Following the war, he returned to Gutersloh and gave up his engineering career to resurrect the company from the shambles of war. During the forty years of his leadership he built Bertelsmann into an international media conglomerate that includes book and music clubs, magazines, book and music publishing houses, and printing plants. He retired as managing board chairman in 1981 and as supervisory board chairman in 1991. He is currently chairman of the board of the Bertelsmann Foundation.

About this edition

• Publisher: Bantam Doubleday Dell Publishing Group
• Publication date: 1988
• ISBN 10: 0385247893
• ISBN 13: 9780385247894
• Binding: Hardcover
• Number of pages: 188