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A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Vintage) - Softcover

 
9780375707377: A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Vintage)
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.

Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our "Consumers' Republic" Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

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Review:
"Provocative . . . original. . . . Rich in detail and perception." --The New York Times Book Review

"Substantial, illuminating, and sophisticated. . . . A creative, provocative and often compelling account. . . . Sweeping and fascinating. . . . A genuine contribution to postwar American history." --Chicago Tribune

"Ingenious. . . . Exceptional. . . . Cohen thinks big. . . . Her history is impeccable; her almost superhuman investigations into obscure sources and archives bring many rewards." --The New Republic

"A sobering book--and an essential one. . . . Broadly ambitious. . . . The first historical account to examine closely the social world of postwar consumerism and the politics that were so tightly enmeshed with it." --The American Prospect
About the Author:
Lizabeth Cohen is Howard Mumford Jones Professor of American Studies in the Department of History at Harvard University. She is the author of Making a New Deal: Industrial Workers in Chicago, 1919--1939, which won the Bancroft Prize and the Philip Taft Labor History Award and was a finalist for the Pulitzer Prize. She has written many articles and essays and is coauthor (with David Kennedy) of The American Pageant. She lives in Belmont, Massachusetts, with her husband and two daughters.

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  • PublisherVintage Books
  • Publication date2003
  • ISBN 10 0375707379
  • ISBN 13 9780375707377
  • BindingPaperback
  • Number of pages576
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Book Description Paperback. Condition: new. Paperback. The Politics of Mass Consumption in Postwar AmericaIn this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our "Consumers' Republic" Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. An illuminating social and political history describes how mass consumption and the pursuit of prosperity transformed American life during the second half of the 20th century, detailing the rise of political activism through the civil rights and consumer movements and more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780375707377

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