Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs - Hardcover

Petersen, Melody

Hardcover

ISBN 10: 0374228272 ISBN 13: 9780374228279

Publisher: Farrar Straus & Giroux, 2008

Synopsis

In an odyssey into the dark side of American medicine, an award-winning journalist reveals how the large pharmaceutical companies have used slick marketing techniques to promote dangerous medications to American physicians and consumers, examining how this promotion-driven industry has transformed the practice of medicine and damaged American life.

About this title

Review:

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--"The New York Times
"

"Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--"The Washington Post
"

"Compelling . . . full of . . . eye-opening stories."--"BusinessWeek
"

"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--"The Boston Globe"

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--"The New York Times
"

"Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--"The Washington Post
"

"Compelling . . . full of . . . eye-opening stories."--"BusinessWeek
"

"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--"The Boston Globe"

Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation. "The New York Times"

Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time. "The Washington Post"

Compelling . . . full of . . . eye-opening stories. "BusinessWeek"

Sobering, scrupulously researched . . . We have no choice but to take careful heed. "The Boston Globe""

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation." --The New York Times

"Petersen draws on her years as a crackerjack business reporter at The New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time." --The Washington Post

"Compelling . . . full of . . . eye-opening stories." --BusinessWeek

"Sobering, scrupulously researched . . . We have no choice but to take careful heed." --The Boston Globe

About the Author:

Melody Petersen covered the pharmaceutical beat for The New York Times
for four years. In 1997, her investigative reporting won a Gerald Loeb Award, one of the highest honors in business journalism. She lives with her husband in Los Angeles.

About this edition

• Publisher: Farrar Straus & Giroux
• Publication date: 2008
• ISBN 10: 0374228272
• ISBN 13: 9780374228279
• Binding: Hardcover
• Edition number: 1
• Number of pages: 432