Business and Commercial Aspects of Engineering - Softcover

Hunt, St. John

Softcover

ISBN 10: 0340676671 ISBN 13: 9780340676677

Publisher: Butterworth-Heinemann Ltd, 1997

Synopsis

This innovative book provides a comprehensive guide to the ways in which business and commercial considerations affect the engineer. Functions such as sales, marketing, distribution, purchasing and production are discussed in detail, as are the ways in which these functions affect product design, manufacturing and quality assurance. Using real life case studies and a relaxed, accessible style, the author also simplifies topics such as capital investment, budgeting and costing and demonstrates the relevance of these to the commercially-aware engineer.

The structure of the text is tailored to the advanced GNVQ unit: Engineering and Commercial Functions in Business, although students at degree level will also find it a useful introduction to the subject.

Assumes no prior knowledge
Clearly written and liberally illustrated
Overviews and review questions with answers aid learning

About this title

Review:

... a comprehensive guide...,Executive Engineer,

Synopsis:

Assuming no prior knowledge of business or finance, this is an introduction to business sectors, typical business structures and various company functions. It goes on to explore the relationships and interfaces between various functions, whilst the final section is devoted to techniques used to monitor and control costs. There are real-life case studies and a glossary of specialist terms. This book is should prove useful for taking the Advanced GNVQ in engineering.

About this edition

• Publisher: Butterworth-Heinemann Ltd
• Publication date: 1997
• ISBN 10: 0340676671
• ISBN 13: 9780340676677
• Binding: Paperback
• Number of pages: 208