Items related to Consuming Behaviour
'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'.
Andrew Perkins, Canterbury Christchurch University College
'I have thoroughly enjoyed this text. This is a new and important text'
Ahmed Jamal, Cardiff Business School
John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University. This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree.
The text provides a challenging and interesting book which addresses the
imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/desmond/index.asp
"synopsis" may belong to another edition of this title.
Review:
From the Back Cover:
'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field.' - Andrew Perkins, Canterbury Christchurch University College, UK
'I have thoroughly enjoyed this text. This is a new and important text.' - Ahmed Jamal, Cardiff Business School, UK
This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree.
The text provides a challenging and interesting book which addresses the
imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work.
'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'.
Andrew Perkins, Canterbury Christchurch University College
'I have thoroughly enjoyed this text. This is a new and important text'
Ahmed Jamal, Cardiff Business School
John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University.
The text provides a challenging and interesting book which addresses the
imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work.
'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'.
Andrew Perkins, Canterbury Christchurch University College
'I have thoroughly enjoyed this text. This is a new and important text'
Ahmed Jamal, Cardiff Business School
John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University.
"About this title" may belong to another edition of this title.
- PublisherPalgrave
- Publication date2002
- ISBN 10 0333949927
- ISBN 13 9780333949924
- BindingPaperback
- Number of pages452
- Rating
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Consuming Behaviour
Published by
Palgrave MacMillan
(2002)
ISBN 10: 0333949927
ISBN 13: 9780333949924
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CONSUMING BEHAVIOUR
Published by
Palgrave MacMillan
(2002)
ISBN 10: 0333949927
ISBN 13: 9780333949924
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.89. Seller Inventory # Q-0333949927
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