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Butterworth's style is perfect for his subject, seamlessly weaving scholarly analysis with down-to-earth humour and practical examples that will satisfy the researcher and the lay reader alike. Drawing on archaeology, anthropology, linguistics, and his own neuropsychology, he makes his case like a masterful attorney while remaining careful to leave room for scientific falsification. The history of counting is engrossing and will be new to many readers, as it has been a rather arcane field until recently--but it's just one of the many new vistas opened for the readers of What Counts. -- Rob Lightner, Amazon.com
'Numbers, their human psychology and cultural history. Restores to numerals - those Indo-Islamic signs the medieval west adopted to record transactions computed on the abacus - a depth of character and long back-stories. Four, eight and nine have dark meaningful pasts, 60 acquired in Babylon its power over the division of time and angles of space and thus over the dimensions of the known universe; the total sum of the Yupno of Papua New Guinea, who figure by naming body parts in sequence, is 33, signifying the penis (Yupno women dont' count). Mega.' THE GUARDIAN 25th March 2000
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