Contemporary Issues in Marketing - Softcover

Evans, Martin

Softcover

ISBN 10: 0333677749 ISBN 13: 9780333677742

Publisher: Palgrave, 1999

Synopsis

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.

This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.

About this title

Review:

'Excellent concept for a book. I intend to use a number of the articles as seminar material. Length of articles is ideal for one-hour seminars.' - Ruth Murphy, University of North London
'This is a really interesting; up-to-date publication. It enlightened me, and I have already quoted it in my work in publications! I have no hesitation in recommending this book to my colleagues for course adoption.' - Patrick McCole, University of Ulster

'Excellent coverage of current key issues and well illustrated with examples.' - J.W. Cross, Southampton Institute

'This is an excellent text for students to use to gain an insight into the practical application of marketing theory.' - P Cowell, University College, Warrington

'Nice readable articles, well presented and up-to-date.' - E Gilhooly, University of Wales, Cardiff

About the Author:

MARTIN EVANS is Professor of Marketing at the University of the West of England, Bristol.

LUIZ MOUTINHO is Professor of Marketing, Glasgow Business School, University of Glasgow.

About this edition

• Publisher: Palgrave
• Publication date: 1999
• ISBN 10: 0333677749
• ISBN 13: 9780333677742
• Binding: Paperback
• Number of pages: 244