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Don?t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
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"An excellent text for first-time marketing research instructors who need a solid foundation for developing a new course prep. A sound text for experienced marketing research instructors who want something more than a 'basics' text but something less than the most comprehensive and challenging texts."
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- PublisherSouth-Western
- Publication date2009
- ISBN 10 0324593759
- ISBN 13 9780324593754
- BindingPaperback
- Edition number4
- Number of pages436
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Essentials of Marketing Research (Book Only)
Published by
South-Western College Pub
(2009)
ISBN 10: 0324593759
ISBN 13: 9780324593754
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Essentials of Marketing Research (Book Only)
Published by
South-Western College Pub
(2009)
ISBN 10: 0324593759
ISBN 13: 9780324593754
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Softcover
Quantity: 1
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Rating
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