Items related to Advertising Promotion, and Other Aspects of Integrated...
Synopsis
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
"synopsis" may belong to another edition of this title.
- PublisherSouth-Western
- Publication date2009
- ISBN 10 0324593600
- ISBN 13 9780324593600
- BindingHardcover
- Number of pages668
Top Search Results from the AbeBooks Marketplace
Stock Image
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2008
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00056549946
Quantity: 3 available
Stock Image
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2008
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00058036935
Quantity: 1 available
Stock Image
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2008
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00072932287
Quantity: 2 available
Stock Image
Advertising Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South Western Educational Publishing, 2008
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.55. Seller Inventory # G0324593600I3N00
Quantity: 1 available
Stock Image
Advertising Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South Western Educational Publishing, 2008
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.55. Seller Inventory # G0324593600I3N00
Quantity: 1 available
Stock Image
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2008
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: Irish Booksellers, Portland, ME, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 3-0324593600-G
Quantity: 1 available
Stock Image
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2008
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. The eighth edition of Shimp\'s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Seller Inventory # AMPLE0324593600
Quantity: 1 available
Stock Image
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2008
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: Coas Books, Las Cruces, NM, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Cover is worn. Hardcover. 8th Edition. Seller Inventory # 55GSJ10017EC_ns
Quantity: 1 available
Stock Image
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western Cengage Learning, 2010
ISBN 10: 0324593600
ISBN 13: 9780324593600
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780324593600. Seller Inventory # 8822821
Quantity: 1 available
Stock Image
Advertising Promotion, and Other Aspects of Integrated Marketing Communications
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780324593600. Seller Inventory # 8586494
Quantity: 1 available