Global Business - Hardcover

Peng, Mike W.

Hardcover

ISBN 10: 0324360738 ISBN 13: 9780324360738

Publisher: South-Western Pub, 2008

Synopsis

Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS -- the latest work from renowned international instructor, author, and consultant Mike Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as Brazil's Embraer, China's Haier, India's Hindustan Lever, and Spain's ZARA. Drawing upon these real-life cases, in every chapter Peng reveals penetrating managerial implications for action. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today's business challenges from a global perspective. Peng's readable presentation is supported by a wealth of up-to-date scholarly references. The book's comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure that your students become the most effective managers possible as they learn to navigate the global business landscape guided by a true world citizen ? Mike Peng.

About this title

Review

PART I: FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Economic, Political and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART II: BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART III: GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Global Social Responsibility PART IV: THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Building Global Strategies PART V: OPERATIONS IN THE GLOBAL MNE 15 Structuring and Organizing MNEs 16 International Human Resource Management 17 International Marketing and Supply Chain Management PART VI: INTEGRATIVE CASES

About the Author

Klaus Meyer is a Professor of Strategy and International Business at the School of Management, University of Bath, where he teaches Strategic Management and International Business. Klaus is also an adjunct professor at Copenhagen Business School. Previously, Klaus was a Professor in the Department of Management at the University of Reading, with association to the Center for International Business Research (CIBS). Before that, he spent eight years with the Center for East European Studies, Copenhagen Business School, Denmark, where he eventually became a Professor of International Business Strategy. Klaus also held visiting positions at the Department of Management and Organization at Hong Kong University of Science and Technology (2001/02) and the Department of International Trade at National Cheng-chi University in Taiwan (spring 2005). Klaus' current research focuses on strategies of multinational enterprises in emerging economies and he is particularly interested in how firms adapt their business strategies to the specific conditions prevailing in each emerging economy. His research also extends to the impact of foreign investors on the economic transition and development of the host economies, for instance in the context of privatization related acquisitions. Another stream of research focuses on the global strategies that may bring multinational enterprises into emerging economies in the first place. Klaus also serves as a senior editor of the Asia Pacific Journal of Management. Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.

About this edition

• Publisher: South-Western Pub
• Publication date: 2008
• ISBN 10: 0324360738
• ISBN 13: 9780324360738
• Binding: Hardcover
• Edition number: 1
• Number of pages: 577