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Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.
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Review:
"I adopted this text because it is concise and explains concepts clearly and provides good examples. Also, it has a very good structure and sequences of strategic management topics."
"I especially like the organization of the material in these chapters, which provides a logical and easy to follow flow/progression through the topics addressed."
About the Author:
"I especially like the organization of the material in these chapters, which provides a logical and easy to follow flow/progression through the topics addressed."
R. Duane Ireland is a Professor of Management Systems and holds the W. David Robbins Chair in Strategic Management at the Robins School of Business, University of Richmond.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western
- Publication date2006
- ISBN 10 0324316615
- ISBN 13 9780324316612
- BindingHardcover
- Edition number2
- Number of pages456
- Rating
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