Review:
"The textbook is easy to read and interesting. The breakdown of material and the humorous illustrations keep it from being boring." "ESSENTIALS is interesting, easy to read, and helpful in day-to-day applications. The student Web site is very informative and helpful at work." "I can see why this is the leading textbook in the field of business communication. I have spent many hours reviewing it, and every time I would think of something to add, it was already there! This is the most comprehensive book I have seen on the subject of communication. It definitely encourages critical thinking in the writing process. Anyone planning to enter the job market would certainly be ready for a job interview after studying the job preparation section of this book. This is an excellent, well-written up-to-date business communication book." "With each new edition, the author incorporates extensive research into the best practices in American offices and businesses. The supplementary materials are comprehensive and creative - they make the course much easier for both instructors and the students."
About the Author:
Richard Almonte holds a doctorate in English from McMaster University. He is professor of English and Business Communication in the Faculty of Business, Arts and Design at George Brown College in Toronto, where he teaches courses in Composition and Business Communication as well as electives in Business Journalism and Early Canadian Fiction. A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.
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