With World Map and Infotrac (Global Strategy) - Hardcover

Peng, Mike W.

Hardcover

ISBN 10: 0324306024 ISBN 13: 9780324306026

Publisher: South-Western, 2005

Synopsis

International business involves at least two sides, foreign multi-national enterprises (MNEs) and local firms. Global strategy used to be the domain of large MNEs built up in developed countries, now there exists numerous smaller, international firms originating in emerging economies. Some of these companies can best be thought of as "born global" firms. The recent rise of e-commerce has greatly lowered the entry barriers for these firms to go international. The rising interest in smaller firms reflects current trends in entrepreneurship. Historically, business students have been prepared for a corporate career, especially in the Fortune 500 sector. Large corporations, now often in the business of downsizing and entrepreneurial firms are usually the engine of job creation and economic growth throughout the world. This is an important trend for students to understand and strategize."Global Strategy" is the first to focus on how newer companies and companies from emerging economies compete, both inside and outside of their home markets. The author examines local companies' strategies in emerging economies, as MNEs' competitors, collaborators, and/or acquisition targets. This book is unique in its thorough study of Mergers and Acquisitions (M&A) strategies. Global foreign direct investment continues to rise along with cross-border M&As . Increasingly, MNEs are investing a disproportionately higher amount of their resources in emerging economies, in essence, making their strategy more balanced and more global. This balanced understanding of international business is critical to discovering current cutting-edge practices in the field. The text examines the ramifications of a more balanced approach for multi-national enterprises.

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Review:

"I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies." "There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes." "I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally centered perspective rather than the U.S.-centered point-of-view of many texts on the market." "The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field." "This text challenges students to critically reflect about the basic institutions and ethics that capitalism--and thus business behavior--is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education." -There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes.- -I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies.- -I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally centered perspective rather than the U.S.-centered point-of-view of many texts on the market.- -This text challenges students to critically reflect about the basic institutions and ethics that capitalism--and thus business behavior--is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education.- -The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field.-

About this edition

• Publisher: South-Western
• Publication date: 2005
• ISBN 10: 0324306024
• ISBN 13: 9780324306026
• Binding: Hardcover
• Number of pages: 464