The Export Marketing Imperative - Hardcover

Czinkota, Michael R.; Ronkainen, Ilkka A.; Ortiz, Marta

Hardcover

ISBN 10: 0324222580 ISBN 13: 9780324222586

Publisher: South-Western, 2004

Synopsis

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

About this title

Review

"As one who trains thousands of executives each year about the complex world of trade finance, I find The Export Marketing Imperative to be a valuable resource for businesses seeking to compete successfully in today 's world marketplace. This book provides a wide range of vital information for both novice exporters and veteran globalists."

About this edition

• Publisher: South-Western
• Publication date: 2004
• ISBN 10: 0324222580
• ISBN 13: 9780324222586
• Binding: Hardcover
• Number of pages: 252