Managerial Economics - Hardcover

Hirschey, Mark

Hardcover

ISBN 10: 0324183305 ISBN 13: 9780324183306

Publisher: South-Western, 2002

Synopsis

The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

About this title

Synopsis:

Designed to present the aspects of economic theory and analysis that are most relevant to students of business administration, this text provides an intuitive calculus-based or non-calculus based format, depending on the preferences of the instructor.

About this edition

• Publisher: South-Western
• Publication date: 2002
• ISBN 10: 0324183305
• ISBN 13: 9780324183306
• Binding: Hardcover
• Number of pages: 832