Items related to E-Commerce: Business Technology Society
For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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About the Author:
Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University¿s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book.
Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.
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- ISBN 10 0321127072
- ISBN 13 9780321127075
- BindingHardcover
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E-Commerce: Business Technology Society
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Addison Wesley Publishing Company 01/01/2003
(2003)
ISBN 10: 0321127072
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E-Commerce: Business Technology Society
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E-Commerce: Business, Technology, Society
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E-Commerce: Business Technology Society
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780321127075. Seller Inventory # 9086999
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E-Commerce: Business Technology Society
Published by
Addison Wesley Publishing Company
(2003)
ISBN 10: 0321127072
ISBN 13: 9780321127075
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Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780321127075. Seller Inventory # 9035040
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